The 2 Important Elements Of Search Engine Optimization

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If you are a business owner who wants to establish their company on the Internet, having a website is a must because it serves as your platform to interact with your customers. However, simply having a website will not help you gain customers. You will need the help of SEO or Search Engine Optimization.Search Engine Optimization refers to the different ways to optimize a particular website to rank organically or naturally in the different search engines. If you are a business owner, you will want your website to be seen by the search engine and your main goal is to get to the first page of the search engines when a potential customer tries to search for the products or services that you are offering.Of course, a professional SEO professional, like SEO Norwich, is also an important factor. SEO Norwich has been providing services for various companies around the globe. SEO Norwich offers a wide range of services to help your business get to the top of the search engines. This is the main reason why SEO Norwich is quite popular in the industry.Aside from this, it is also better if you know the basics of SEO. There are two main elements that build up search engine optimization: On-page SEO and Off-page SEO.On-Page SEOAs the name suggests, this is content on the page itself. It means that if you have a website, you need to focus on the content and make it search engine friendly. This is the most important thing that you need to know because the robots on search engines are looking closely at the contents of your website.Basically, your website must contain relevant and grammatically correct content. The search engines must also understand what your site is about. Through the help of Meta title, Meta description tags and headers that contain specific keywords, the robots on search engines will easily understand what your website is about.Off-Page SEOThis element of SEO pertains to the traffic that is directed to your website. Search engine robots will be crawling to other websites as well and they find a link to your website, it will serve as a vote to your website and it is telling them that the particular website is voting your website. If your website will have a lot of votes or traffic from other websites, it means that the content of your website is high quality and they will use this as basis in ranking your websites.However, you need to remember that getting inbound links is not always about quantity. If your inbound links only came from websites with low page ranks, it will not be a big contribution to your website. But, if the links came from high page rank sites, it will be considered as a big vote by the search engine robots.As you can see, SEO is a very complicated process and there are a lot of things that you still need to know about this. This is probably the reason why hiring a professional like SEO Norwich is a must for companies and businesses who wanted to establish a business online.

Article Tags:
Search Engine Optimization, Search Engine, Engine Optimization, Search Engines

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ABOUT THE AUTHOR

David Duncan is the sales director at Square Social, an enterprising digital marketing agency which provides social media services, content creation and SEO Norwich services.

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