Recommendations for On Site Optimization

Organic on site optimization
refers to fine tuning the web site, optimizing keyword density and prominence.
On page search engine optimization makes your web page more search engine
spider friendly when done properly. The main steps taken while doing the on
site optimization is:

 

Content Editing

The
content optimization is a crucial factor for on page optimization. The content
of your website can always use some
technical enhancements. Keep keywords in mind while re-writing the website
content.

 

Keywords Analysis

Conducting
a good keyword analysis is the first step in an effective search engine
marketing campaign. Keywords should be changed to reflect prospective client
search characteristics.  Through any
Database like Word tracker or keyword discovery you can determine the most
effective keywords for generating relevant traffic to your site

 

Changes to Met tags

 The pages
of your website can have
identical Title & Meta Tags, which in turn harm your organic rankings. Search
Engines put much emphasis on the uniqueness of titles and descriptions. They
want every page of the site to be defined properly and uniquely. Having
identical Title and Meta Tags puts negative impact on optimization process as
such pages can be considered as duplicate pages or pages having duplicate
content.

 

Meta Tags Optimization – Title
Tag is not a Meta Tag, but nevertheless it is the most important of all Tags.
Almost all crawler based search engines use the Title Tag to gather information
about your web site. The Meta Description Tag is a part of HTML code that
allows you to give a short and concise summary of your web page content. The
words placed in this Meta Tag, are often used in the search engines result
pages (SERP), just below the Title Tag as a brief description of your page.

 

Navigational Structure

 XML and HTML Site maps should be added to the
site.  This will help the site in getting
indexed properly.  Always try submitting
xml sitemap to Google webmaster tools.

 

Code Optimization

Code
optimization is always recommended to enhance the speed of website and helps with search results.

 

Site Architecture Analysis –

Depending
on how your site is built and the value it provides to an audience, the search
engines might index one of your pagesArticle Submission, or they might index thousands of them.
Search engines crawl the World Wide Web to include web pages they find relevant
within their search engine index.

 

Building New Pages

and making
changes to existing pages is recommended. 
Ideally you will want to set up a process within in you firm for
creating and updating content.  Google’s
ranking algorithms give presence to sites that both have more relevant content
and are changed more frequently.

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